When a purpose-driven brand finds itself at the intersection of sport, culture and technology, the results can be game-changing. That’s exactly what we’re witnessing with Sokito (the sustainable football boot brand) as it takes a landmark step by being included in EA FC 26. As a strategic consultant, I leverage the authentic voices of athletes […]
Josh Brownhill, a midfield dynamo and respected leader, is set to become the Premier League’s only vegan player.
Josh Brownhill: A Captain for the future Read More »
Football is the world’s game. It crosses borders, cultures, and classes. It inspires billions, generates headlines, drives economies, and creates heroes. But there’s a truth we must face: there’s no football on a dead planet.
There’s no football on a dead planet: How the game can help save the world Read More »
Launched last week, Green Football’s Great Save campaign aimed to raise awareness of climate change within the football world. The initiative drew attention to the staggering 100,000 tonnes of sportswear that enter landfills annually, equating to 500 million football shirts.
What worked and what could have been improved with Green Football’s Great Save Campaign Read More »
My prediction is that Sokito is in for a huge year proving that sustainability and performance can coexist
What I learned attending the Sokito brand planning workshop Read More »
Sportswomen are emerging as leading voices for sustainability and social responsibility, leveraging their platforms to inspire change.
Who runs the (ESG) world? Girls….. Read More »
In a world captivated by the glamour of football, it’s easy to forget that many Premier League stars have risen from humble beginnings. Their journeys are not just stories of talent but testaments to resilience and determination.
Are Premier League footballers the greatest untapped recruitment consultants? Read More »
Is there an argument to say that Saudia Arabia’s hosting of the 2034 FIFA World Cup could be defined by sustainability innovation?
Could the 2034 FIFA World Cup legacy be sustainability instead of controversy? Read More »
It’s been almost six months since I launched the Ethical Agent. What have I learned?
What have I learned six months in as the Ethical Agent? Read More »