OUr LATEST POSTS
Is this the future of sport or the end of it?
The announcement that British athletes Reece Prescod and Ben Proud will compete at the first Enhanced Games event in Las Vegas this May has ignited
It’s in the game
When a purpose-driven brand finds itself at the intersection of sport, culture and technology, the results can be game-changing. That’s exactly what we’re witnessing with
Pitches In Peril: Football’s Climate Wake-Up Call
Last week marked the release of Pitches in Peril, a landmark report produced by Football for Future, Common Goal and climate analytics leaders Jupiter Intelligence.
Josh Brownhill: A Captain for the future
Josh Brownhill, a midfield dynamo and respected leader, is set to become the Premier League’s only vegan player.
There’s no football on a dead planet: How the game can help save the world
Football is the world’s game. It crosses borders, cultures, and classes. It inspires billions, generates headlines, drives economies, and creates heroes. But there’s a truth we must face: there’s no football on a dead planet.
What worked and what could have been improved with Green Football’s Great Save Campaign
Launched last week, Green Football’s Great Save campaign aimed to raise awareness of climate change within the football world. The initiative drew attention to the staggering 100,000 tonnes of sportswear that enter landfills annually, equating to 500 million football shirts.
Does Jamie Carragher deserve a straight red?
Instead of talking about what looks like the crowning of Liverpool as the Premier League champions following a convincing 2-0 away victory over Man City, we’re talking about ethics and the ugly reality of racial discrimination in sports
The Enhanced Games: Are we entering an irreversible shift in the world of sports?
The Enhanced Games is a competition where athletes will be encouraged to use performance-enhancing substances (PES) in the quest for victory.
What I learned attending the Sokito brand planning workshop
My prediction is that Sokito is in for a huge year proving that sustainability and performance can coexist
Can football help tackle the UK’s knife violence problem?
I’ve just finished watching the BBC One documentary Idris Elba: Our Knife Crime Crisis, which has reignited the national debate on the UK’s spiralling violence, particularly among young people.
Who runs the (ESG) world? Girls…..
Sportswomen are emerging as leading voices for sustainability and social responsibility, leveraging their platforms to inspire change.
Can anything be done to tackle the issue of online abuse targeting athletes?
Our attitude and culture towards athletes highlight a troubling trend where brands, pursuing engagement and visibility, participate in public mockery.